Seems Focus on the Family has already achieved more than it could ever imagine with the Tim Teebow Superbowl ad. The 'controversy' surrounding the commercial has 'bought' $20 million in media coverage, and the commercial hasn't even been broadcast. Just proves that some smart people know have to put money to work. Also, according to Mullin & Radian, in the Tweetersphere, (wherever that is) Focus is ranking #1 in its branding, with 40% of tweets being positive about the ad and 60 % neutral, and the number of negative tweets, didn't even register.
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